360º

Con una campaña 360° se logra el gran objetivo: alcanzar al público a través de diferentes canales, logrando sinergia de comunicaciones integradas. Permite además, optimizar en tiempo y forma la producción de una campaña global.

360º  muestra el vídeo de la campaña 360 hecha para Falabella Jeans por nuestros socios en Argentina.

Se creó la campaña de temporada, que se tradujo en varios formatos para múltiples canales, estratégicamente elegidos para establecer puntos de contacto relevantes para la marca y los consumidores.

En una misma jornada se realizó la producción de fotos de campaña y el material necesario para luego hacer, por ejemplo, un catálogo impreso de productos, un micro website con capacidades virales y de venta online, contenidos para redes sociales, implementaciones para dispositivos móviles (celulares y tablets de diferentes plataformas como iPad, etc.), y contenidos para comunicación. Este tipo de medios complementan y aportan mayor solidez a una campaña tradicional en medios masivos como televisión, vía pública, diarios y revistas.

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